Why You Should Attend This Course:

This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics.

We explore the trends in Singapore and around the region, what the impact of these trends are on consumers, measuring and analyzing ROI, understanding media planning, creative that work, industry best practices and standards as well as creating an integrated digital marketing strategy that aligns with consumer journey in the age of digital.

The workshop also addresses the issues and challenges facing marketers in adapting their organization to the new digital landscape. This is an intermediate level program presented from a marketing practitioner’s perspective – digital marketing is now easily understood.

Learning Outcomes:

• Have a sound understanding of the general principles of digital advertising.
• Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
• Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
• Understand how to integrate digital into the overall marketing mix.
• Understand the methods and metrics of analysing digital campaigns.
• Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.