Summary
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Full Cost | S$1057.16 | |
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This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
At the end of the course, you will be able to:
What you will learn?
Introduction To Digital Advertising
Understanding Your Customer Journey
Formulating Your Digital Advertising Strategy
Creating Your Google Search Ad
Creating Your FB Retargeting Ad
Develop a Tracking and Optimization Plan
@ASK Training Pte Ltd is specialised in providing ICT Training (Microsoft Office 2010, Microsoft Office 2013, PC Maintenance, Video and Audio Editing & Website Design) and Soft Skills Training (Management, Interpersonal, Writing, Presentation & Motivational Skills) to government agencies and corporate clients in Singapore.
In 2014, we are accredited by WDA as an Approved Training Organisation (ATO) to provide WSQ Training and Assessment. We have since expanded our training programmes to include ICDL (International Computer Driving Licence) certification courses.
As a committed training provider, we strive to deliver effective training programmes for participants to enjoy personal growth in learning and achieve higher business productivity in their organisation.
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The following are details breakdown of the funding
Individual | ||
*Funding | ||
WSQ | Login to find out more about the funding | |
SkillsFuture | - | |
Productivity & Innovation Credit | - | |
How much you need to pay? | Login to find out more about the funding |
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